Axora Partners
Service · Advise
Go-to-market advisory for mid-market companies
What it is: go-to-market strategy and weekly accountability for $25–100M companies that want to scale sales without hiring a full-time senior GTM leader yet.
What's included
Strategy you set together, held to every week.
Go-to-market strategy
Who you sell to, what you lead with, and which channels earn the time.
AI-enabled sales process
AI for account research, follow-up, proposals and CRM hygiene, so sellers sell.
Pipeline and forecast discipline
Clear stages, honest forecasts, and deals that don't sit untouched.
Weekly operating cadence
A standing weekly review that keeps the plan from drifting.
Fit
It fits when
- Revenue is between $25M and $100M and growth has flattened.
- The founder or CEO still runs sales, alongside everything else.
- A full-time senior sales hire feels premature or too expensive right now.
- The plan exists, but nobody checks it against results each week.
Questions
GTM advisory FAQ
Who is GTM advisory for?
Companies with $25–100M in revenue that want to scale sales but can't yet justify a full-time senior go-to-market hire.
Is this the same as hiring a fractional sales leader?
It's an external adviser who sets the go-to-market strategy with your leadership and holds the team accountable to it every week. Your team keeps running the day-to-day.
How is it structured?
As a month-to-month retainer, with no long lock-in.
Where does AI come in?
In the sales process itself: account research, follow-up, proposals and CRM hygiene, so the team spends more time selling and less on admin.
Want a second set of eyes on your growth plan?
Tell us where sales is stuck. We'll tell you whether an adviser would help.
sofia@axorapartners.com